![]() Jobs’ effectiveness with establishing and maintaining credibility throughout his speech tells the listeners what he thinks and proves he is someone they can trust. While the effective use of pathos engages the audience through emotion, ethos establishes the credibility of a speaker with an audience in a given rhetorical situation. The main theme of the catalog is the same that fuels Jobs, and pathos, or emotion, is the core appeal utilized to prop up the central idea of the speech. The catalog is filled with essays, articles, and photographs whose culmination is a comprehensive, inspiring, and thought-provoking worldview that Jobs saw as the core of a vision of life that would bring fulfillment to many. Stay foolish.” While this is a unique message to leave his audience with, he pulls it from another work, The Whole Earth Catalog, which he refers to as “one of the bibles of his generation”. At the core of Jobs’ argument is the simple quote “Stay hungry. His desire to make the speech derives from his passion for a future brightened by technological advancement and an expansive worldview. It demonstrates how despite their youth, time is fleeting and people are not always able to enjoy life for as long as they may believe. Sharing his unexpected cancer discovery touches the students on an emotional level in a way that is relevant to them. They are young and feel as though they have all the time in the world. This, in turn, keeps the target community invested in what he has to say while supporting his argument: because of life’s uncertainties, it is necessary to do what you love. Specifically, his story of a near-death experience with a disease such as pancreatic cancer elicits sympathy. All make use of emotion and substantiate his message of pursuing one’s true passion and trusting that the rest will “fall into place”. Jobs goes into detail about his past, discussing adoption, dropping out of college, cancer, and being removed from Apple. ![]() One of the two primary rhetorical appeals Steve Jobs utilizes in his speech is pathos, which has the effect of engaging the audience with the piece through an emotional appeal. Jobs recognizes the potential of this group and intends to provide the only thing they are missing: direction. He saw this as a driving force and one that he could share.įurthermore, he chose to speak at Stanford, a university full of bright minded and motivated individuals who were likely, similar to most young people, unsure which of life’s countless paths to take. The combination of a brush with death and business success focused Jobs on the importance of passion in work. ![]() Additionally, he had pulled Apple out of a sales rut the same year with numbers well above what they had been in recent years. This speech was presumably in the wake of some kind of run-in-with-death revelation. Primarily, a recent diagnosis of pancreatic cancer, one of the most fatal diseases. Jobs had a number of reasons to give this prepared speech in this place and this time. Taking this into consideration, it seems appropriate that he would be leading the commencement of Stanford’s 2005 graduation, with the intent to inspire students to seek fulfillment in their limited lifespan. This speech was delivered fourteen years ago, not long after his diagnosis with pancreatic cancer. Jobs stays aware of this community and relates his techniques in such a way that resonates and maintains relevance with them. He makes a strong connection with his listeners by tapping into emotion while simultaneously weaving credibility into three stories that elicit such engagement. Steve Jobs, in his 2005 Stanford commencement speech, utilizes the concepts of ethos and relies heavily on pathos to communicate to his audience the importance of pursuing a career driven by passion.
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